Hands Away: Ghost Injuries by TBWA\Paris

Agency: TBWA\Paris
Client: Hands Away
Date: Mar 2018
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HandsAway and TBWA\Paris have created a series of geolocated Snapchat filters to challenge street harassment. To demonstrate the shocking extent of the phenomenon, the campaign used HandsAway data to report harassment and catcalls, then apply a unique geofilter at the precise location where it occurred, exposing each user of the application to the invisible side of the places they are photographing.

The filters encourage users to report those abusive behaviors by becoming a 'Street Angel'. Thanks to the geolocation system, the application makes it possible to alert the other Street Angels in case of danger, by describing sexist aggression, whether you are a victim or a witness.

Credits

Brand: Hands Away

Brand Managers: Alma Guirao

Agency: TBWA \ DAN PARIS

Agency Managers: Luc Bourgery, Jonathan Serog, Solène Pilliard

Executive Creative Directors: Faustin Claverie, Benjamin Marchal

Creative Director: Jacquelin Guillaume-Duverne

Art Director: Renaud Arnaudet

Copywriter: Charlotte Rouart

Chief Data Officer : Basile Viault

Head of Tech : Ivan Zindovic

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