Burns and Smiles Mathéo by TBWA\Paris
Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe.
Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.
To change our way to look at burn victims is the aim of this new TBWA\Paris campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through a new film directed by Bertrand Degove and Fabrice Gobert, this campaign features teenagers in a story... of teenagers. But can a teenager suffering from severe burns live a "normal" life?
Created under the impetus of Laurent Gaudens, victim of an accident at the age of 4 and suffering of severe burns himself, the association Burns and Smiles aims to help burn victims to resocialize through several essential missions:
- Animation of a powerful community of mutual aid to burns victims.
- Organization of events, real accelerators to rebuild in groups with professionals of health, personal development and beauty care,
- Management of an "emergency aid fund".
Client : Burns and Smiles
Agency : TBWA\Paris
Advertising Manager : Laurent Gaudens
Agency Managers : Natacha Chevalier, Marion Bellais
Executive Creative Directors : Benjamin Marchal et Faustin Claverie
Conception / Art Direction : Léna Monceau et Julia Deshayes
Head of TV : Maxime Boiron
TV Producer : Lorraine Poincignon
Production : WANDA
Producer : Antoine Bagot
Directors : Bertrand Degove et Fabrice Robert
Head Operator : Jacques Girault
SFX Make Up : Micka Arasco
Post Production : WANDA
Head of post-production : Olivier Glandais
Editor : Cécile Dessertine
Calibrator : Frank Voiturier
Sound Production : TBWA\Else
Head of Music and Sound : Olivier Lefebvre
Sound Director : Fanny Mithois
Sound Ingineer : Vendome UHL, Matthieu Seignez, Max Labarthe
Music rights : Marion Le Guluche
Music : The Only Living Boy in New York
St Germain en Laye City Hall
International High-School of St Germain en Laye
Principal : Isabelle Negrel
Maths / Theater teacher : Serger Seguin