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Burns and Smiles Mathéo by TBWA\Paris

Agency: TBWA\Paris
Date: Nov 2019
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Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe.

Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.

To change our way to look at burn victims is the aim of this new TBWA\Paris campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through a new film directed by Bertrand Degove and Fabrice Gobert, this campaign features teenagers in a story... of teenagers. But can a teenager suffering from severe burns live a "normal" life?

Created under the impetus of Laurent Gaudens, victim of an accident at the age of 4 and suffering of severe burns himself, the association Burns and Smiles aims to help burn victims to resocialize through several essential missions:

- Animation of a powerful community of mutual aid to burns victims.

- Organization of events, real accelerators to rebuild in groups with professionals of health, personal development and beauty care,

- Management of an "emergency aid fund".


Film "Mathéo"

Client : Burns and Smiles

Agency : TBWA\Paris

Advertising Manager : Laurent Gaudens

Agency Managers : Natacha Chevalier, Marion Bellais

Executive Creative Directors : Benjamin Marchal et Faustin Claverie

Conception / Art Direction : Léna Monceau et Julia Deshayes

Head of TV : Maxime Boiron

TV Producer : Lorraine Poincignon

Production : WANDA

Producer : Antoine Bagot

Directors : Bertrand Degove et Fabrice Robert

Head Operator : Jacques Girault

SFX Make Up : Micka Arasco

Post Production : WANDA

Head of post-production : Olivier Glandais

Editor : Cécile Dessertine

Calibrator : Frank Voiturier

Sound Production : TBWA\Else

Head of Music and Sound : Olivier Lefebvre

Sound Director : Fanny Mithois

Sound Ingineer : Vendome UHL, Matthieu Seignez, Max Labarthe

Music rights : Marion Le Guluche

Music : The Only Living Boy in New York


St Germain en Laye City Hall

International High-School of St Germain en Laye

Principal : Isabelle Negrel

Maths / Theater teacher : Serger Seguin

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