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Aides: Colours of Love by TBWA\Paris

Agency: TBWA\Paris
Client: Aides
Date: Jun 2016
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Until Sunday 10 July people from across Europe will be flocking to France to watch the Euro 2016 competition. With hundreds of thousands of people from different countries celebrating the event it gives way to thousands of potential encounters. Working with photographer Eric Traore, charity Aides has created a print campaign that is as explicit as it is artistic. Celebrating love, whilst reminding travellers to protect themselves, the work hopes drive awareness of the HIV epidemic which is still very active in Europe and Central Asia.

Credits

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Art Director: Olivier Mularski

Copywriter: David Philip

Additional Credits: Art Buyer: Isabelle Jaubert

Print Producer: Laurence Collavini

Photographer: Eric Troare

Body Painter: Guido Daniele

Retouching Studio: Chic Paris