Aides: Colours of Love by TBWA\Paris

Until Sunday 10 July people from across Europe will be flocking to France to watch the Euro 2016 competition. With hundreds of thousands of people from different countries celebrating the event it gives way to thousands of potential encounters. Working with photographer Eric Traore, charity Aides has created a print campaign that is as explicit as it is artistic. Celebrating love, whilst reminding travellers to protect themselves, the work hopes drive awareness of the HIV epidemic which is still very active in Europe and Central Asia.