Adidas: advert-body-4 by TBWA\NEBOKO
- Location:
Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.
The campaign promotes the FW18 UltraBoost Parley shoe, which is made from a recycled plastic textile, called Parley Ocean Plastic, which is created from plastic removed from the ocean. It also supports a global running event, Run for the Oceans, where Adidas runners can contribute kilometres to a global goal to raise money and awareness to fight ocean pollution.
Credits
Client: adidas
Global General Manager: Andre Maestrini
Comms Director: Philipp Schapitz
Senior Director Brand Communication: Caio Amato
Senior Brand Manager: Johanna Vargas Piper
Director Strategy: Nikolaus Maas
Brand Manager: Melissa Schmidt
Senior Production Manager: Caroline Amels
Global Music Manager: Daniel Cross
Agency: TBWA\NEBOKO
Music Company: Format Entertainment
Composer: The Math Club
Vocalist: Tia P.
Sound: The Ambassadors
Sound Designer: Rens Pluijm
Producer Sound Design & Music: Zoe de Regt
Retouching: Loupe Amsterdam
Prop & Retouch Producer: Marlon Lee
Senior Retoucher: Gareth Jones
Senior Retoucher: Guillaume Koenig
ULTRABOOST PARLEY
Production Company: PSYOP
Director: Marco Spier
Managing Director: Neysa Horsburgh
Executive Producer: Shannon Alexander
Head of Production: Amy Fahl
Head of VFX: Christian Bach
R&D: Jonah Friedman
Producers: Dorian Douglass & Paul “Pizza” Pianezza
Technical Director: Pakorn Bupphavesa
2D Lead: Thomas Panayiotou
Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur
Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou
Editors: Brett Nicoletti, Mike Hackett
Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan
Animation Company: GOLDEN WOLF
Creative Director: Ingi Erlingsson
Executive Producer: Dotti Sinnott
Head of Production: Tania Baptista
Art Director: Stefan Falconer
Designers: Charles Bigeast, Nick Stoney
Lead Animator: Thom Eide
Animators: Tim Whiting, Eliot Ruocco-Trenouth
Production Assistant: Ana Hoxha
RUN FOR THE OCEANS
Production Company: SNOW BEACH
Executive Producer: Matt Zolly
Line Producer: Ryan Huffman
Director: R.J. Sanchez
Director of Photography: Nick Bupp
Editor: Niles Howard
Editor: Kevin Whelan
Post Production: Captcha
Creative Post Production Producer: Marcel Oudendijk
Colorist: Barry Clarke
Compositor: Daniël Van Der Kaaden
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels