The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: Adidas
Date: Jul 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
11 votes

Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.

The campaign promotes the FW18 UltraBoost Parley shoe, which is made from a recycled plastic textile, called Parley Ocean Plastic, which is created from plastic removed from the ocean. It also supports a global running event, Run for the Oceans, where Adidas runners can contribute kilometres to a global goal to raise money and awareness to fight ocean pollution.

Credits

Client: adidas

Global General Manager: Andre Maestrini

Comms Director: Philipp Schapitz

Senior Director Brand Communication: Caio Amato

Senior Brand Manager: Johanna Vargas Piper

Director Strategy: Nikolaus Maas

Brand Manager: Melissa Schmidt

Senior Production Manager: Caroline Amels

Global Music Manager: Daniel Cross

Agency: TBWA\NEBOKO

Music Company: Format Entertainment

Composer: The Math Club

Vocalist: Tia P.

Sound: The Ambassadors

Sound Designer: Rens Pluijm

Producer Sound Design & Music: Zoe de Regt

Retouching: Loupe Amsterdam

Prop & Retouch Producer: Marlon Lee

Senior Retoucher: Gareth Jones

Senior Retoucher: Guillaume Koenig

ULTRABOOST PARLEY

Production Company: PSYOP

Director: Marco Spier

Managing Director: Neysa Horsburgh

Executive Producer: Shannon Alexander

Head of Production: Amy Fahl

Head of VFX: Christian Bach

R&D: Jonah Friedman

Producers: Dorian Douglass & Paul “Pizza” Pianezza

Technical Director: Pakorn Bupphavesa

2D Lead: Thomas Panayiotou

Designers: Donna Denison, Eric Schmidt, Pedro Lavin, Kyle Fewell, Samrath Kaur

Nuke Compositors: Carl Mok, Thao Dan Nguyen Pan, Thomas Panayiotou

Editors: Brett Nicoletti, Mike Hackett

Lighters: Oliver Castle, Alvin Bae, Chris Santoianni, Carl Mok, Thao Dan Nguyen Pan

Animation Company: GOLDEN WOLF

Creative Director: Ingi Erlingsson

Executive Producer: Dotti Sinnott

Head of Production: Tania Baptista

Art Director: Stefan Falconer

Designers: Charles Bigeast, Nick Stoney

Lead Animator: Thom Eide

Animators: Tim Whiting, Eliot Ruocco-Trenouth

Production Assistant: Ana Hoxha

RUN FOR THE OCEANS

Production Company: SNOW BEACH

Executive Producer: Matt Zolly

Line Producer: Ryan Huffman

Director: R.J. Sanchez

Director of Photography: Nick Bupp

Editor: Niles Howard

Editor: Kevin Whelan

Post Production: Captcha

Creative Post Production Producer: Marcel Oudendijk

Colorist: Barry Clarke

Compositor: Daniël Van Der Kaaden

Photography Production: Cake Film & Photography

Photographer: Sophie Hemels