Apple: Daughter by TBWA\Media Arts Lab

Client: Apple
Date: Jan 2020
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In celebration of Chinese New Year, releases Daughter, a film inspired by true stories about three generations of women uniting over the holiday despite their differences. Shot entirely on iPhone 11 Pro, Academy Award-nominated director Theodore Melfi and award-winning Cinematographer Lawrence Sher use the 4K video, triple-camera system and cinematic video stabilization to create a film worthy of the big screen, all with a device that fits in your hand.

Daughter tells the story a single mother, played by award-winning Chinese actress Zhou Xun, who defies the cultural convention of dependence on a husband, causing her to become estranged from her mother. Determined to define her own rules, she finds herself working on Chinese New Year’s Eve only to discover an unexpected reunion. Daughter reflects the rapidly changing social norms of China and the generational differences between traditional families and modern youth. It underscores the important message that no matter how much we all grow apart, humanity has the power to bring us together.

Credits

TBWA\Media Arts Lab

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