Lidl and TBWA\London have launched the latest commercial in the ‘Lidl Surprises’ campaign. The most recent ad takes us to the south west of France to explore the stunningly crafted origins of the grapes in Lidl’s St Emilion Grand Cru wine.
The spot is the eighth in the series of the ‘Lidl Surprises’ campaign where the value supermarket is debunking consumer apprehension by challenging social media sceptics. The campaign has seen it invite a variety of people to experience the provenance of its produce first hand.
Claire Farrant- advertising and marketing director- Lidl
Steph O’Keeffe- officer – campaign management- Lidl
Tony Hunt- creative team manager- Lidl
Dave Owen- business director- TBWA/London
Izzy Thomas- senior account manager- TBWA/London
Poppy Manning- head of broadcast- TBWA/London
Eve McDonald- assistant producer- TBWA/London
Rogue Films- production company
Tom Barbor-Might- director- Rogue Films
Maddy Easton- producer- Rogue Films
Hannah Cooney- production manager- Rogue Films
Jake Productions- local production company
Xavier Wakefield- producer- Jake Productions
Valerie Brisse- production coordinator- Jake Productions