Client: Lidl
Date: Oct 2017
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Lidl and TBWA\London have launched the latest commercial in the ‘Lidl Surprises’ campaign. The most recent ad takes us to the south west of France to explore the stunningly crafted origins of the grapes in Lidl’s St Emilion Grand Cru wine.

The spot is the eighth in the series of the ‘Lidl Surprises’ campaign where the value supermarket is debunking consumer apprehension by challenging social media sceptics. The campaign has seen it invite a variety of people to experience the provenance of its produce first hand.


Claire Farrant- advertising and marketing director- Lidl

Steph O’Keeffe- officer – campaign management- Lidl

Tony Hunt- creative team manager- Lidl

Dave Owen- business director- TBWA/London

Izzy Thomas- senior account manager- TBWA/London

Poppy Manning- head of broadcast- TBWA/London

Eve McDonald- assistant producer- TBWA/London

Rogue Films- production company

Tom Barbor-Might- director- Rogue Films

Maddy Easton- producer- Rogue Films

Hannah Cooney- production manager- Rogue Films

Jake Productions- local production company

Xavier Wakefield- producer- Jake Productions

Valerie Brisse- production coordinator- Jake Productions