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Lidl UK, the Official Supermarket of the England football team launches its Dream Big with Lidl campaign, celebrating their three-year partnership and endorsement of the Three Lions as they prepare for The World Cup.

With support from agencies CSM Sport & Entertainment, TBWA\London, Starcom, 360i and GOAT, the campaign brings together both the supermarket’s backing of the England team and Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million opportunities for 5-11 year olds to play football over the last three years.

TBWA\London has created a series of TVCs, which feature cheeky under-11s whom impart their wisdom to England footballers Gary Cahill, Kyle Walker and Raheem Sterling to help them succeed in the tournament.



Maya Orr/ Ashley Jamieson: Campaign Management

Helen Oberlin-Harris/ Jo Gomer: Partnerships

Tony Hunt:Creative

Creative Agency: TBWA\London

Chief Creative Officer: Andy Jex

Creatives: Dan Kenny & Tom Gong

Strategy Director: Justin Clouder

Account Director: Steph Ross

Account Manager: Ben Trenchard

TV Producer: Malika Patel

Production Company: Rattling Stick

Director: Gabe Turner

Producer: Stuart Bentham

DOP: Fede Alfonzo

Editor: Mark Edinoff @ Work

Post Production: MPC

Post Producer: Anandi Peiris

Colourist: Matthieu Toullet

VFX Supervisor: Jonathan Box

VFX Team: Kalle Kohlstrom, Vivekananthan R, Pratyush Paruchuri

Sound: Parv Thind @ Wave

Music: Wave Music

Sponsorship marketing agency: CSM Sport & Entertainment

Director of Communications: Joe Laing

Senior Account Director: Emma Williams

Senior Communications Manager: Sarah-Jane Emerton

Senior Communications Manager: Sam Wakefield

Account Manager: Naivasha Oakes

Account Coordinator: Matilda Oram

Media agency: Starcom

Business Director: Rachel Hayes

Client Investment Director: Jon Manning

Associate Director: Anna Peters

Senior Executive: Jamie Day

Influencer agency: GOAT

Head of Client Services: Alex Burgess

Head of Delivery: Frankie Hobbs

Campaign Director: Tom Bore

Campaign Manager: Oliver Bond

Digital agency: 360i

Executive Creative Director :Melissa Ditson

Creatives: Daniele Pulega & Martino Spavento

Strategists: Danielle Allen & Elise Madoe

Managing Partner: Simon John

Account Director: Max Austin

Account Manager: Ryan Hiscoke

Visual Communications Agency: The Delta Group

Andrew Dennis – Account Director

Kerry Afxentiou – Client Services Director