Lidl: Dream Big With Lidl by TBWA\London, CSM Sports and Entertainment, Starcom Worldwide, GOAT & 360i
- Location:
Lidl UK, the Official Supermarket of the England football team launches its Dream Big with Lidl campaign, celebrating their three-year partnership and endorsement of the Three Lions as they prepare for The World Cup.
With support from agencies CSM Sport & Entertainment, TBWA\London, Starcom, 360i and GOAT, the campaign brings together both the supermarket’s backing of the England team and Lidl’s grassroots initiative ‘FA Lidl Skills’, which has created 3 million opportunities for 5-11 year olds to play football over the last three years.
TBWA\London has created a series of TVCs, which feature cheeky under-11s whom impart their wisdom to England footballers Gary Cahill, Kyle Walker and Raheem Sterling to help them succeed in the tournament.
Credits
Lidl:
Maya Orr/ Ashley Jamieson: Campaign Management
Helen Oberlin-Harris/ Jo Gomer: Partnerships
Tony Hunt:Creative
Creative Agency: TBWA\London
Chief Creative Officer: Andy Jex
Creatives: Dan Kenny & Tom Gong
Strategy Director: Justin Clouder
Account Director: Steph Ross
Account Manager: Ben Trenchard
TV Producer: Malika Patel
Production Company: Rattling Stick
Director: Gabe Turner
Producer: Stuart Bentham
DOP: Fede Alfonzo
Editor: Mark Edinoff @ Work
Post Production: MPC
Post Producer: Anandi Peiris
Colourist: Matthieu Toullet
VFX Supervisor: Jonathan Box
VFX Team: Kalle Kohlstrom, Vivekananthan R, Pratyush Paruchuri
Sound: Parv Thind @ Wave
Music: Wave Music
Sponsorship marketing agency: CSM Sport & Entertainment
Director of Communications: Joe Laing
Senior Account Director: Emma Williams
Senior Communications Manager: Sarah-Jane Emerton
Senior Communications Manager: Sam Wakefield
Account Manager: Naivasha Oakes
Account Coordinator: Matilda Oram
Media agency: Starcom
Business Director: Rachel Hayes
Client Investment Director: Jon Manning
Associate Director: Anna Peters
Senior Executive: Jamie Day
Influencer agency: GOAT
Head of Client Services: Alex Burgess
Head of Delivery: Frankie Hobbs
Campaign Director: Tom Bore
Campaign Manager: Oliver Bond
Digital agency: 360i
Executive Creative Director :Melissa Ditson
Creatives: Daniele Pulega & Martino Spavento
Strategists: Danielle Allen & Elise Madoe
Managing Partner: Simon John
Account Director: Max Austin
Account Manager: Ryan Hiscoke
Visual Communications Agency: The Delta Group
Andrew Dennis – Account Director
Kerry Afxentiou – Client Services Director
