Helsingin Sanomat: advert-top-1 by TBWA\Helsinki
- Location:
As Donald Trump and Vladimir Putin arrived in Helsinki for their summit, they were greeted by billboards, posters and transport shelter signs touting Finland as the ‘land of free press.’
TBWA\HELSINKI and Helsingin Sanomat, the largest newspaper in the Nordics, greeted presidents Putin and Trump with a reminder of press freedom during their summit in Helsinki, since both leaders are notoriously trying to control the media in their respective countries.
The timely outdoor campaign had an extremely short production time, as the summit – undeniably the news event of the day – wasn’t announced until three weeks previous. 280-plus billboards were created and have been displayed in English and Russian throughout Helsinki, on the presidents' travel routes to the summit from the airport.
Credits
Client: Helsingin Sanomat
Agency: TBWA\Helsinki
Campaign: The Land of Free Press
Helsingin Sanomat
Design Director: Alo Valtere
Marketing Director: Veera Siivonen
Photographer: Kristian Autio
TBWA\Helsinki
Chief Creative Officer: Jyrki Poutanen
Creative Director: Erno Reinikainen
Copywriters: Lauri Gran, Tuomas Perälä, Anni Lindgren
Creative Content Strategist: Aki Toivonen
Account Director: Noora Murremäki
Project Manager: Mira Sallanko
Production AD: Harry Huttunen
Graphic Designer: Maria Dunaeva
Data Analyst: Esa Roponen
Communications Specialists: Leni Vehkaluoto, Sofia Kaura-Aho, Iman Chellaf
Campaign Analyst: Jesse Korhonen
Producer: Jari Lähteinen
DOP: Petri Siikanen
Editor: Jerry Strengell
