The Drum Awards for Marketing - Entry Deadline

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Client: Demi
Date: Jan 2020
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Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it.

A Finnish young people’s media, Demi, has launched a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.