Demi: Unrealistic Beauty Standards by TBWA\Helsinki

Client: Demi
Date: Jan 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it.

A Finnish young people’s media, Demi, has launched a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.