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Nissan: Wildest Circuit by TBWA\Hakuhodo

Client: Nissan
Date: Aug 2017
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Nissan has launched an entertaining campaign to promote the 60th anniversary of its Skyline model.

The ad features South Africa’s famous painting pig, Pigcasso, who has found fame thanks to the complex line artworks she creates, starring alongside world-renowned race driver Michael Krumm.

Nissan used one of Pigcasso’s creations to design a race circuit and then challenged Krumm to navigate the course in a bid to showcase the car's Direct Adaptive Steering (DAS) technology.

Credits

Senior Creative Director: Takayuki Niizawa

Art Director: Yuki Tokuno

Copywriters: Masaharu Kumagai, Tetsuya Umeda

Interactive Planner: Tetsuya Umeda

Strategic Planner: Satoru Nakamura

Agency Producer: Tsutomu Hirakue

Interactive Producer: Ryosuke Oohata

Account Director: Naoya Kitaori

Production Company: GEEK PICTURES

Head Producer: Yokoi Hidemitsu

Producer: Eri Tomita

Project Manager: Tomohiro Morishita

Director: Ryo Takebayashi

Cameraman: Yusuke Suga

Web Production Company: HAKUHODO i-studio

Creative Director: Toshihide Murata

Designer: Saki Kato

Producer: Goshi Makkii

Director: Shinya. Fukuda

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