AIG: Know Your Risk, Change Your Destiny by TBWA\Hakuhodo

Client: AIG
Date: Jan 2018
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AIG General Insurance is the new brand that comes after a merger between AIU Insurance Company and the Fuji Fire and Marine Insurance Company.

A campaign to promote the new brand to its Japanese audience called ‘Know Your Risk, Change Your Destiny’, plays on the idea that if AIG had been involved, characters like Red Riding Hood and The Three Pigs would have been better safeguarded. It hopes to promote a key part of the AIG General Insurance offering of Active Care.


Chief creative officer: Kazoo Sato

Senior creative director: Takahiro Hosoda

Creatives: Hiroshi Yamazaki, Kei Tominaga, Tetsuya Umeda, Tomoko Kasugai

Art director: Keisuke Shimizu, Yosuke Sugioka

Assistant producer: Masato Midorikawa

Director: Kazuya Yamazaki (NUSH)

Account executives: Kei Kaneko, Eriko Matsumoto, Kasumi Shimada, Rena Sonokawa, Yukiko Okubo

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