The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Mar 2018
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This latest film from Principal's 'We Can Help You Plan for That' aims to shed light on the realities of aging to show the importance of planning for the unexpected.

'Renovation', which will debut on television later this fall, tells the story of a son trying to find a retirement or assisted-living facility for his aging father. After reviewing his investments with Principal, the son leverages his finances to build a guesthouse for his father to be close to the family. The gesture resembles when his father asked him to finish building the tree house behind his childhood home.

The ads aim to emphasize the importance of financial planning to deal with the unpredictable moments of life.

Credits

Principal Financial Group:

Elizabeth Brady, Chief Marketing Officer

Eva Sweet, Vice President - Global Center for Brand & Insights

Jason Hoyle, Vice President - Integrated Marketing & Customer Experience

Chris Bofinger, Senior Advertising Manager

TBWA\Chiat\Day, Los Angeles:

Renato Fernandez, Chief Creative Officer

Jason Karley, Creative Director

Elizabeth Daniel, Copywriter

Blair Seward, Senior Art Director

Brian O’Rourke, Executive Director of Production

Guia Iacomin, Executive Producer

Garrison Askew, Producer

Jennifer Nottoli, Managing Director

Pamela Lloyd, Brand Director

Caitlin Miller, Brand Manager

Sharon Hsu, Brand Manager

Annie King, Associate Brand Manager

Robin Rossi, Director of Business Affairs

Neil Barrie, Chief Strategic Officer

Emma Popping, Brand Strategist

Maggie Bonner, Junior Planner

Production Company: Park Pictures

Director/Director of Photography: Lance Acord

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Scott Howard

Head of Production: Anne Brobroff

Line Producer / EP: Caroline Kousidonis

Editorial: Exile

editorial: EXILE edit

editor: Kirk Baxter

assistant editor: Zaldy Lopez

Senior Producer: Remy Foxx

Head of Production: Jennifer Locke

Executive Producer: CL Weaver

VFX / Finishing: A52

VFX Sup: Urs Furrer

Director of Production / Executive Producer: Kim Christensen

Executive Producer: Patrick Nugent

VFX Producer: Stacy Kessler-Aungst

Color: MPC

Colorist: Mark Gethin

Color Producer: Rebecca Boorsma

Associate Color Producer: Elyse Robinson

Sound Design + Mix: Lime

Executive Producer: Susie Boyajan

Mixer: Loren Silber

Assistant: Mark Nieto

Music: Barking Owl

CD/Partner: Kelly Bayette

Producer: KC Dossett

Composer: Houston Fry