Principal Financial Group: advert-body-1 by TBWA\Chiat\Day
- Location:
This latest film from Principal's 'We Can Help You Plan for That' aims to shed light on the realities of aging to show the importance of planning for the unexpected.
'Renovation', which will debut on television later this fall, tells the story of a son trying to find a retirement or assisted-living facility for his aging father. After reviewing his investments with Principal, the son leverages his finances to build a guesthouse for his father to be close to the family. The gesture resembles when his father asked him to finish building the tree house behind his childhood home.
The ads aim to emphasize the importance of financial planning to deal with the unpredictable moments of life.
Credits
Principal Financial Group:
Elizabeth Brady, Chief Marketing Officer
Eva Sweet, Vice President - Global Center for Brand & Insights
Jason Hoyle, Vice President - Integrated Marketing & Customer Experience
Chris Bofinger, Senior Advertising Manager
TBWA\Chiat\Day, Los Angeles:
Renato Fernandez, Chief Creative Officer
Jason Karley, Creative Director
Elizabeth Daniel, Copywriter
Blair Seward, Senior Art Director
Brian O’Rourke, Executive Director of Production
Guia Iacomin, Executive Producer
Garrison Askew, Producer
Jennifer Nottoli, Managing Director
Pamela Lloyd, Brand Director
Caitlin Miller, Brand Manager
Sharon Hsu, Brand Manager
Annie King, Associate Brand Manager
Robin Rossi, Director of Business Affairs
Neil Barrie, Chief Strategic Officer
Emma Popping, Brand Strategist
Maggie Bonner, Junior Planner
Production Company: Park Pictures
Director/Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Scott Howard
Head of Production: Anne Brobroff
Line Producer / EP: Caroline Kousidonis
Editorial: Exile
editorial: EXILE edit
editor: Kirk Baxter
assistant editor: Zaldy Lopez
Senior Producer: Remy Foxx
Head of Production: Jennifer Locke
Executive Producer: CL Weaver
VFX / Finishing: A52
VFX Sup: Urs Furrer
Director of Production / Executive Producer: Kim Christensen
Executive Producer: Patrick Nugent
VFX Producer: Stacy Kessler-Aungst
Color: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
Associate Color Producer: Elyse Robinson
Sound Design + Mix: Lime
Executive Producer: Susie Boyajan
Mixer: Loren Silber
Assistant: Mark Nieto
Music: Barking Owl
CD/Partner: Kelly Bayette
Producer: KC Dossett
Composer: Houston Fry