Client: Michelin
Date: Aug 2016
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TBWA\Chiat\Day New York has created a short film for Michelin called 'The Send Off' that shows footage of teens packing up their cars and saying goodbye to their parents before they head back to college. According to the agency, this video is "the second installation of a new, real-life style of advertising for the tire brand," the first being a short film called 'My First Car' that debuted last year.


CEO: Rob Schwartz

Chief Creative Officer: Chris Garbutt

Global Creative Director: Josh Tavlin

Senior Art Director: Liz Agans

Senior Copywriter: Mike Schneberg

Head of Integrated Production: Jason Souter

Producer: Olivia Whyte

Business Affairs Director: Debra Horvath

Associate Business Affairs Manager: Kiersten Bergstrom

Talent Manager: Charisse Astacio

Talent Manager: Amelia Banchs

Group Account Director: Ben Muldrew

Account Director: Kristina Fraites

Account Executive: Will Brzozowski

Project Manager: Dani Winston

Editors: Edwin Clavijo, Martin Henson

Post Producers: Nida Vohra, Rachel Kamrasch

Mix: Corey Bauman

Music Supervision: Good Ear Music Supervision

Track: Who You Are – Inland Sky

Animation: In Efecto