Michelin: The Send Off by TBWA\Chiat\Day New York
- Location:
TBWA\Chiat\Day New York has created a short film for Michelin called 'The Send Off' that shows footage of teens packing up their cars and saying goodbye to their parents before they head back to college. According to the agency, this video is "the second installation of a new, real-life style of advertising for the tire brand," the first being a short film called 'My First Car' that debuted last year.
Credits
CEO: Rob Schwartz
Chief Creative Officer: Chris Garbutt
Global Creative Director: Josh Tavlin
Senior Art Director: Liz Agans
Senior Copywriter: Mike Schneberg
Head of Integrated Production: Jason Souter
Producer: Olivia Whyte
Business Affairs Director: Debra Horvath
Associate Business Affairs Manager: Kiersten Bergstrom
Talent Manager: Charisse Astacio
Talent Manager: Amelia Banchs
Group Account Director: Ben Muldrew
Account Director: Kristina Fraites
Account Executive: Will Brzozowski
Project Manager: Dani Winston
Editors: Edwin Clavijo, Martin Henson
Post Producers: Nida Vohra, Rachel Kamrasch
Mix: Corey Bauman
Music Supervision: Good Ear Music Supervision
Track: Who You Are – Inland Sky
Animation: In Efecto
