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Columbia Journalism Review: Fake print headlines by TBWA\Chiat\Day New York

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The Columbia Journalism Review today released a powerful new print and digital campaign that underscores the value and importance of concrete, fact-based journalism.

"These ads are designed to make people think about where their news comes from, and to appreciate the difference between real news and everything else," said Kyle Pope, CJR's editor and publisher.

The campaign, which debuted in today's New York Times as well as the Spring/Summer 2018 print issue of CJR, features a series of black-and-white images of people reading what appear to be a traditional daily newspaper, but upon closer inspection of the header, are in fact 'news' stories from a host of radically unsubstantiated sources, including: Some Guy's Blog, Retweets From Strangers, and Dad's Facebook Posts.

The ads appear in CJR's latest edition, The Jobs Issue, which hit newsstands this week and includes contributions from Ana Marie Cox, Atossa Araxia Abrahamian, Steven Greenhouse and others. The campaign was created by agency partner TBWA\Chiat\Day New York.

"During the past year or so, the credibility of the press has come under fire due to the dubious practices of outlets that are pushing biased agendas," said Jexy Holman and Nuno Teixeira, associate creative directors, TBWA\Chiat\Day New York. "We wanted to fight back on behalf of real journalism, by creating a campaign that highlights the dangers of taking these "fake news" sources at face value, and underlines the importance of diligent, accurate reporting in the public sphere."


Client: Columbia Journalism Review

Agency: TBWA\Chiat\Day New York

Chief Creative Officer: Chris Beresford-Hill

Executive Creative Director: Erik Vervroegen

Executive Creative Director: Nuno Teixeira

Executive Creative Director: Jexy Holman

Senior Art Director: Angelo Maia

Senior Copywriter: Ricardo Franco

Photographer: KS Shanti

Art Producer: Loren Shteyman

Editor-in-Chief: Kyle Pope

Publisher: Kyle Pope

Designer: Darrel Frost

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