Gatorade: Serena Williams’ Match Point by TBWA\Chiat\Day LA
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Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open. The game is available on ESPN's Snapchat Discover channel and at SerenaMatchPoint.com. Accoeding to the agency behind the game, TBWA\Chiat\Day LA, "Serena Williams’ Match Point is the first multi-level video game playable in a Snapchat ad, and takes users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career."
Credits
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Copywriter: Parker Adame
Art Director: Matt Paterno
Chief Production Officer: Tanya LeSieur
Director of Production: Brian O'Rourke
Director of Digital Production: Nathan Pitzel
Executive Integrated Producer: Kat Urban
Managing Director: Jerico Dig Cabaysa
Brand Director: Robyn Morris
Brand Manager: Tommy Cottam
Executive Project Manager: Alice Pavlisko
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Associate Business Affairs Manager: Mirielle Smith
Production Company: Ludomade
