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Gatorade: Serena Williams’ Match Point by TBWA\Chiat\Day LA

Client: Gatorade
Date: Aug 2016
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Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open. The game is available on ESPN's Snapchat Discover channel and at SerenaMatchPoint.com. Accoeding to the agency behind the game, TBWA\Chiat\Day LA, "Serena Williams’ Match Point is the first multi-level video game playable in a Snapchat ad, and takes users through 22 levels of tennis, one for each of the 22 Grand Slam singles titles she has won over the course of her 17-year career."

Credits

Chief Creative Officer: Brent Anderson

Executive Creative Director: Renato Fernandez

Copywriter: Parker Adame

Art Director: Matt Paterno

Chief Production Officer: Tanya LeSieur

Director of Production: Brian O'Rourke

Director of Digital Production: Nathan Pitzel

Executive Integrated Producer: Kat Urban

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Brand Manager: Tommy Cottam

Executive Project Manager: Alice Pavlisko

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Planning Director: Abigail Weintraub

Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Laura Drabkin

Associate Business Affairs Manager: Mirielle Smith

Production Company: Ludomade