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Gatorade: Heart of a Lio by TBWA\Chiat\Day LA

Client: Gatorade
Date: Jun 2018
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Gatorade’s new animated film, ‘Heart of a Lio’ features Lionel Messi in animation, telling his life on the pitch leading up to the World Cup. The film tells the inspirational story of how Messi has faced obstacles his entire life, but has never forgotten a consistent internal mantra: “If you have a dream to chase, nothing can stop you.”

The four-plus-minute film from Gatorade film tells the story of the challenges and triumphs that have led Lionel Messi to where he is today, and proves that even the best will always push harder to keep achieving their dreams.

At the start of the film, we see an infant animated Messi, who shows soccer prowess early on by kicking away his tears. The film then follows him as a youth soccer whiz, beating entire teams with his fancy footwork and amazing goal scoring. That joy is counteracted when we watch as the young Messi is told he has a growth defect. As he ponders his future, he is visited by a future version of himself who tells him not to give up on his dream.

A newly empowered Lio then joins Barcelona and shows that he has the power, grit and determination to succeed at the highest levels of the sport. The film even ventures more into fantasy by creating a scenario where a special kit “designed to stop Messi” is introduced – a parachute pants-style uniform that does not succeed in its design.

The path to continued success is not easy, however, as Messi goes through a professional slump and a time of self doubt. But he digs deep, seeing the younger version of himself and pulling himself up by working harder than ever and dreaming of a World Cup win. The film ends with the tag ‘Gatorade: Win from Within.’

Credits

Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Global Creative Director: Doug Menezes

Global Creative Director: Mark Peters

Associate Creative Director: Bruno Acanfora

Associate Creative Director: Ariel Abramovici

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Kaitlin Moore

Associate Producer: Jack Cutler

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Brand Manager: Gabi Marino

Brand Manager: Spencer Audet

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Jr. Planner: Ryan Hagen

Director of Business Affairs: Robin Rossi

Talent Payment Manager: Kevin Castro

Senior Traffic Operations Manager: Judy Brill

MEDIA AGENCY - OMD

Animation: Gizmo Directors:

Executive Producer:

Ema + Flamboyant Paradise + Nico Presas

Andrea Bacigalupo, Ema Verruno

Production Manager:

Eva Amuchastegui, Daniela Kisinovsky

Production Coordinators:

Sol Fernández, Agustina Rossito,

Rocio Perez Lascano

Sound Recording Coordinator:

Marcela Cardenas

Production Assistants:

Agustina Moya, Rocío Kancepolski

CG Supervisor:

Max Rocamora

Storyboard:

Julio Azamor

Ivan Lublinsky

Animation Supervisor:

Rafael Jimenez

Layout Artists:

Chris Granados

Marco Di Monaco

Martin Lapetina

Animators:

Chris Granados

Mauro Serei

Pablo Lorenzo

Sebastian Buitrago Carmona

Ivonne Isla Solther

Eugen Sasu

Carolina Delgado

Yuri Perrini

Steven Arango

Federico Gimeno

Jorge Favian

Fregoso Ramos

Oscar Burgos

Alex Figueroa

Cloth simulation:

Santiago Furlong

Character Modeling:

Laura Serna

Sofía Gariazzo

Diego Rudnitzky

Set and props Modeling:

Martin Girgenti

Pablo Focareta

Lautaro Schipizza

Marco Di Monaco

Rigging:

Eduardo Núñez-Melgar

Felix R. Cuevas

Anderson Augusto

Characters Texturing and Shading artists:

Laura Serna

Sofía Gariazzo

Luis De Gennaro

Diego Rudnitzky

Pablo Bellozas

Mauricio Fernández

Pedro Sciammarella

Sets and props Texturing and shading artists:

Pedro Sciammarella

Alejandro Ghio

Luis De Gennaro

Pablo Focareta

Marco Di Monaco

Lautaro Schipizza

Visual Development, Lead lighting & Supervisor

Paolo Tano Giordana

Lighting Artists:

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

Characters Design:

Flavio Greco Paglia

Fernando Sawa

Pablo Romanos

Ariel Anabitarte

Color Key, Illustration and Matte Painting Artist:

Flavio Greco Paglia

Compositing Artists:

Ignacio Arevalo

Daniel Perez

Andres Chouhy

Paolo Tano Giordana

Pedro Sciammarella

Alejandro Ghio

Juan Ignacio Casale

Mauricio Fernández

Marco Di Monaco

Mariano Mendoza

Luis De Gennaro

VFX Artists:

Gui Marquez

Santiago Furlong

Editor:

Andrés Boero

Andrés Randy

Montero Bustamante

SOUND DESIGN: Stimmung

Executive Producer: Kristina Iwankiw

Sound Designer: Gus Koven

Assistant Sound Designer: Nick Tuttle

MUSIC: Search Party

Music Producer: Meghan Currier

Composers: Nicholas Wright

Benny Reiner

MIXING: Lime Studios

Executive Producer: Susie Boyajan

Audio Mixer: Mark Meyuhas

Audio Assistant: Ben Tomastik

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