Gatorade: The Secret to Victory by TBWA\Chiat\Day

Client: Gatorade
Date: Jun 2017
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Michael Jordan, Serena Williams, Matt Ryan, Eli Manning and other big sports stars are starring in a new Gatorade spot called ‘The Secret to Victory’, highlighting the flipside of some of the biggest wins in sports history.

The spot shows that even the world’s most accomplished athletes experience the feeling of defeat and failure and use it as fuel for future success. Jordan starts off the spot by saying his secret to victory was failing to make the varsity team. Ryan appears still stinging after a Super Bowl loss to the Patriots while Williams states that she was on the losing side of the biggest upset in her sport, and Peyton Manning talks about going 3-13 in his rookie season. Gatorade hopes to inspire all athletes to use defeat as a motivator.


Client: Gatorade

Agency: TBWA\Chiat\Day

Renato Fernandez, chief creative officer

Mark Peters, Doug Menezes, creative directors

Guy Helm, Chris Juhas, sr. copywriters

Chris Rodriguez, Ben Tolbert, sr. art directors

Brian O’Rourke, executive director of production

Guia Iacomin, executive producer

Kathleen Ackel, associate producer


Matt Baron, director

Arrow Kruse, Oscar Thomas, exec producers

Victoria Curtis, head of production

Nicola Westermann, Andrew Runkle, producers

Garrett Hardy Davis, DP

Editorial: Cut+Run

Steve Gandolfi, Luc Giddens, editors

Annabelle Dunbar-Wittaker, head of production

Amburr Farls, exec producer

Michelle Eskin, managing director

VFX: a52

Stefan Gaillot, Jesse Monsour, VFX supervisors

Cameron Coombs, Brad Scott, Enid Dalkoff, Gurvan Tanneau, 2D VFX artists

Tom Briggs, 3D artist

Mike Bettinardi, Michael Cardenas, tracking artists

Andrin Mele-Shadwick, Ashlie Iacocca, producers

Patrick Nugent, Kim Christensen, exec producers

Linda Carlson, Jennifer Sofio Hall, managing directors

Color Grade: MPC

Ricky Gausis, colorist

Meghan Lang, exec producer

Rebecca Boorsma, producer

Elyse Robinson, associate producer

Music: Beacon Street Studios

Beacon Street, composer

Adrea Lavezzoli, exec producer

Sound Design: stimmung

Gus Koven, sound designer

Kristina Iwankiw, exec producer

Audio Post: Lime Studios

Mark Meyuhas, mixer

Peter Lapinski, assistant mixer

Susie Boyajan, exec producer

Introducing Bubl by VCCP

Added 21 September 2020
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