Client: Gatorade
Date: Jul 2018
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Nodbody disputes that Serena Williams is one of the best tennis players of all time, but in case you needed a reminder that she is preparing for her potential 24th major championship at Wimbledon, less than a year after giving birth, Gatorade has made an inspiring video tribute.

The film, ‘Like a Mother,” shows why Williams’ post-partum journey back to competing at the highest level is an inspiration for all. Gatorade created the tribute highlights some of Williams’ best matches and accomplishments, in all their sweat-filled, hard-fought glory, with a poetic voiceover from her own mother, Oracene Price.

‘Like a Mother’ is a powerful tribute to the relentless determination that fueled Williams' return to tennis. In it, she shows the world that the spirit of a mother makes her even stronger. This tribute, according to Gatorade, celebrates of the extra gear that fuels mothers everywhere to accomplish the extraordinary every day.

Credits

Client: Gatorade

Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Global Creative Director: Doug Menezes

Global Creative Director: Mark Peters

Senior Copywriter: Liz Cartwright

Senior Art Director: Stephen Lum

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Associate Producer: Jeff Holiday

Managing Director: Jerico Dig Cabaysa

Brand Director: Robyn Morris

Management Supervisor: Gabriela Marino

Account Group Assistant: Wenona Carlos

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Tana Prosper

Talent Payment Manager: Kevin Castro

Senior Traffic Operations Manager: Judy Brill

MEDIA AGENCY - OMD