TBWA: Sound the Excuse by TBWA

TBWA\London has partnered with the award-winning men’s media platform The Book of Man to launch an online tool which allows employees to escape the tyranny of video calls with a humorous and unquestionable excuse.

The agency came up with the idea to launch the microsite 'Sound the Excuse' as an answer to zoom fatigue, which research shows is contributing to poor mental health as a result of lockdown, with 80% of Brits saying working from home has had a negative effect on their mental wellbeing.

The campaign launches across social and digital outdoor screens this weekend to time with World Mental Health Day on Saturday 10 October.