Stop the silence by Bahay Tuluyan by TBWA

Agency: TBWA
Date: May 2018
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Bahay Tuluyan launched a campaign in April in the Philippines to tell the untold stories of sexually abused children as part of Global Sexual Abuse Awareness Month.

​According to the shelter home for sexual abuse victims, from 2011-2016, there were reports in the Philippines of 7418 children raped, by uncles, fathers, older cousins and adults that children trusted.

However, because of fear, more cases are unreported as these victims were unwilling to speak up.

That is why the shelter home enlisted the help of TBWA\SMP to produce an animated film using actual illustrations by abused children, given by sociologist Dr. Elspeth McInnes of University of South Australia.

The film, is set to the tune of Grammy-nominated song ‘Torn’, which was provided free of royalties by the producers to Bahay Tuluyan, makes it all the more tougher to watch.

The shelter home hopes that this campaign will inspire the public to take action and support its programmes.

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