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Standard Chartered: Here for good: protecting wildlife by TBWA

Agency: TBWA
Date: Jun 2019
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Standard Chartered has launched a new global integrated campaign that tells the powerful story of elephant trafficking and the role financial institutions can play to fight the system that fuels the practice of illegal wildlife trade.

The campaign marks the next chapter in Standard Chartered Bank’s brand campaign ‘Here for good’ which demonstrates the Bank’s belief that a financial institution can be a force for good by promoting economic activity that makes a positive impact in the world.

In 2018, the first phase (called Series 1) of the brand campaign was to establish itself as a bank that wants to challenge important issues that are standing in the way of commerce and prosperity.

The campaign showcased a series of inspirational short films featuring people who accomplished extraordinary things because they wouldn’t settle for ‘good enough’.

In the second phase (Series 2), the brand campaign has evolved its narrative deeper to demonstrate how the Bank is taking action and standing up to what’s not good enough in the world - in banking and for people and their communities.

Credits

Client: Standard Chartered

Brand Management: Melissa Hill, Andy Norris, Melissa Tam, Rachael Wong

Strategy: Robin Nayak, Michele Bouquet

Project Management: Gilda Orru

Creative: Hagan de Villiers, Perry Essig, Raul Arantes, Evelyn Aw, Jaron Ngoh

Production – SixToes & EG+: Haydn Evans & Deena Kamisan

Film Production – Revolver: Bruce Hunt

Print Production: Kate Brooks

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