Staatsloterij New Year's Eve Lottery Freddie by TBWA

Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Year’s Eve jackpot. Yet the 2019 campaign isn’t all about money, it’s about the happiness that comes from helping one another. Yes, even hedgehogs!

The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that.