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The Drum

McDonald's Spain: Big Mac 2068 by TBWA SPAIN

Agency: TBWA SPAIN
Date: Apr 2018
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McDonald’s has created a sci-fi imagining of the next 50 years of the Big Mac. The spot portrays the life of a regular guy in 2068: his routine, his worries and of course, his lunch break.

Although we can foresee that technology will keep changing the way we commute, communicate and access information, McDonald's also believe that everything that makes us human – like enjoying two beef patties in a sesame seed bun - will remain pretty much the same.

Credits

Client McDonald’s Spain

Agency TBWA Spain

Chief Marketing Officer: Natalia Echeverría

CCO: Juan Sanchez / Guillermo Ginés

Global Executive Creative Director: Leandro Alvarez

Creative Directors: Vicente Rodríguez / Jose Antonio Bosch

Production Co: Lee Films

Director: El Cangrejo