Creative Transformation Festival now Live

14 - 18 JuneIn partnership with Unruly

The art, science and brilliance of engaging video ad creative

Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

McDonald's Spain: Big Mac 2068 by TBWA SPAIN

Date: Apr 2018
Your Vote
Overall Rating
Opps, please vote again
15 votes

McDonald’s has created a sci-fi imagining of the next 50 years of the Big Mac. The spot portrays the life of a regular guy in 2068: his routine, his worries and of course, his lunch break.

Although we can foresee that technology will keep changing the way we commute, communicate and access information, McDonald's also believe that everything that makes us human – like enjoying two beef patties in a sesame seed bun - will remain pretty much the same.


Client McDonald’s Spain

Agency TBWA Spain

Chief Marketing Officer: Natalia Echeverría

CCO: Juan Sanchez / Guillermo Ginés

Global Executive Creative Director: Leandro Alvarez

Creative Directors: Vicente Rodríguez / Jose Antonio Bosch

Production Co: Lee Films

Director: El Cangrejo