McDonald’s has created a sci-fi imagining of the next 50 years of the Big Mac. The spot portrays the life of a regular guy in 2068: his routine, his worries and of course, his lunch break.
Although we can foresee that technology will keep changing the way we commute, communicate and access information, McDonald's also believe that everything that makes us human – like enjoying two beef patties in a sesame seed bun - will remain pretty much the same.
Client McDonald’s Spain
Agency TBWA Spain
Chief Marketing Officer: Natalia Echeverría
CCO: Juan Sanchez / Guillermo Ginés
Global Executive Creative Director: Leandro Alvarez
Creative Directors: Vicente Rodríguez / Jose Antonio Bosch
Production Co: Lee Films
Director: El Cangrejo