Cambridge University Press: Goals by TBWA SPAIN
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This campaign promoting Cambridge University Press' range of English language materials for native speakers of other languages uses smart illustration and visual metaphor to cut through.
The posters use visual metaphor to draw upon the lexical economy of English slang and business terminology, pointing out that speakers can go further in their careers if they also speak decent English.
The campaign was produced by TBWA\España.
Credits
Agency: TBWA\España
Brand: Cambridge University Press
Product: Cambridge University Press (Books, courses and educational materials).
Client: Julio Redondas
CCO&VP: Juan Sánchez
CCO: Guillermo Ginés
Creative Director: Albert Sanfeliu
Copywiriter: Iris Vodopivec
Art Director: Daniel Martín
Art Director: María Sutil
Illustrator: Jorge Arévalo
Campaign: Goals
Prints: “New job vs Trabajo nuevo”, “Beach flirt vs Ligue de playa” y “Tax evasion vs Evasión de impuestos”.
