Singapore Tourism Board: Unexpected Journeys by TBWA
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Singapore Tourism Board and Singapore Airlines have launched a collaborative global marketing campaign with a first-ever content series called Unexpected Journeys.
The campaign was conceptualized and produced by TBWA\ Singapore – creative agency for both Singapore Airlines and Singapore Tourism Board. Singapore comic and personality Rishi Budhrani travels to three towns bearing the unusual names Dull, Boring and Bland in the UK, Australia and the US respectively.
Credits
Agency: TBWA\Singapore
Managing Partner: Mandy Wong
Group Brand Director: Char-Maine Tan
Brand Director: Cheryl Wee, Goh Siow Yune
Brand Executive: Hannah Leow
Strategy Director: Tammi Seng
Executive Creative Director: Gary Steele, Hagan de Villiers
Creative Director: AS Anam, Justine Lee, Jennie Morris, Greg Wood
Senior Art Director: Germaine Chen, Weicong Chong
Copywriter: Justine Lee
Head of Content: Leigh Arbon
Production House: AIRBAG
Managing Partner: Adrian Bosich
Executive Producer: Sariyanti Sannie (Sixtoes TV), Martin Box (AIRBAG)
Production Manager: Zahid Zameer (Sixtoes TV)
Director: Craig Melville
Producer: David Curry
Host: Rishi Budhrani
DOP: Jan Reichle
Editors: Dylan Behan & Gabe Dowrick
Sound Design: Keith Thomas
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