Singapore Tourism Board: Unexpected Journeys by TBWA

Agency: TBWA
Date: Sep 2019
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Singapore Tourism Board and Singapore Airlines have launched a collaborative global marketing campaign with a first-ever content series called Unexpected Journeys.

The campaign was conceptualized and produced by TBWA\ Singapore – creative agency for both Singapore Airlines and Singapore Tourism Board. Singapore comic and personality Rishi Budhrani travels to three towns bearing the unusual names Dull, Boring and Bland in the UK, Australia and the US respectively.


Agency: TBWA\Singapore

Managing Partner: Mandy Wong

Group Brand Director: Char-Maine Tan

Brand Director: Cheryl Wee, Goh Siow Yune

Brand Executive: Hannah Leow

Strategy Director: Tammi Seng

Executive Creative Director: Gary Steele, Hagan de Villiers

Creative Director: AS Anam, Justine Lee, Jennie Morris, Greg Wood

Senior Art Director: Germaine Chen, Weicong Chong

Copywriter: Justine Lee

Head of Content: Leigh Arbon

Production House: AIRBAG

Managing Partner: Adrian Bosich

Executive Producer: Sariyanti Sannie (Sixtoes TV), Martin Box (AIRBAG)

Production Manager: Zahid Zameer (Sixtoes TV)

Director: Craig Melville

Producer: David Curry

Host: Rishi Budhrani

DOP: Jan Reichle

Editors: Dylan Behan & Gabe Dowrick

Sound Design: Keith Thomas

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