Agency: TBWA
Date: Sep 2018
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Samaritans of Singapore (SOS) is reaching out to youth via Instagram to motivate them as part of their Suicide Prevention Awareness Week to commemorate World Suicide Prevention Day (10 September).

As part of the campaign #ThroughTheNight in association with TBWA\Singapore, Singaporeans from different disciplines are being invited to contribute a message of support to #ThroughTheNight on Instagram where youths can seek comfort and motivation in the words and craft of others.

SOS has partnered with musicians, artists and youth influencers to engage the public on the issue of suicide, by hosting live sessions on their social channels from 10-16 September, at midnight to three am. Several caf├ęs and ice cream shops have also come on board to contribute to the campaign.