Apple: Creativity Goes On by TBWA Media Arts Lab

Client: Apple
Date: Apr 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
16 votes

Next up on brands creating ads from home, Apple has captured how people are using its products to stay creative during the Covid-19 pandemic.

To show that despite the lockdown, ‘Creativity Goes On’ – the film montages footage of people keeping creativity alive; whether it be drawing pictures on iPads, producing video content on Macbooks or using FaceTime to share creative ideas.

Created over the course of two weeks, the film is interspersed with celebrities including John Kransinski working on an episode of his YouTube show #SomeGoodNews, Oprah Winfrey addressing #OprahTalks viewers on Apple TV+ with words of support and the actress Lily James taking part in the #SaveWithStories children’s book initiative with her iPad.

Overall Rating
5/5Vote
Overall Rating
5/5Vote
Overall Rating
0/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.