Client: Apple
Date: Apr 2020
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Next up on brands creating ads from home, Apple has captured how people are using its products to stay creative during the Covid-19 pandemic.

To show that despite the lockdown, ‘Creativity Goes On’ – the film montages footage of people keeping creativity alive; whether it be drawing pictures on iPads, producing video content on Macbooks or using FaceTime to share creative ideas.

Created over the course of two weeks, the film is interspersed with celebrities including John Kransinski working on an episode of his YouTube show #SomeGoodNews, Oprah Winfrey addressing #OprahTalks viewers on Apple TV+ with words of support and the actress Lily James taking part in the #SaveWithStories children’s book initiative with her iPad.