Apple: Bounce by TBWA Media Arts Lab

Music can move you, enough to dance and even groove in public. That aspect is taken to a joyous extreme in a new gravity-defying film from Apple for its AirPods.

The campaign, shot in black and white, is designed to bring the flexibility of AirPods with wireless charging to life.

It starts with a man picking up his fully-charged AirPods from the wireless charging mat and popping them into his ears for his walking commute. As he walks along the street, he jumps on a thrown-out mattress, which propels him higher than expected. He then realizes that his mundane commute can turn into a bouncy, musical experience. As he takes the streets, the whole environment of the city becomes a personal trampoline, allowing him to bounce around freely and effortlessly to the jazz-infused beats of the track. He even bounces off walls and defies gravity with each growing step.

The fluid movement is inspired and choreographed by nouveau-cirque acrobat Yoann Bourgeois, who conceived a bespoke performance for the film. A new extended version of the tune I Learnt Some Jazz Today by rising star, producer and songwriter Tessellated scores the piece.