Agency: TBWA
Client: McDonalds
Date: Oct 2021
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McDonald’s is putting a lot less ‘me’ and a little more ‘we’ into its iconic tray with the help of TBWA\Belgium.

Throwing practicality to the wayside, and celebrating the fact that eating inside is a little safer again, McDonald’s Belgium teamed up with the creative agency to create a 10-foot long tray designed for communal dining.

Appropriately named ‘the very very very very... very long tray’, it gives those longing for a Big Mac after the dark days of lockdown the perfect excuse for a fast-food get-together.