McDonalds: The Very Long Tray by TBWA

McDonald’s is putting a lot less ‘me’ and a little more ‘we’ into its iconic tray with the help of TBWA\Belgium.

Throwing practicality to the wayside, and celebrating the fact that eating inside is a little safer again, McDonald’s Belgium teamed up with the creative agency to create a 10-foot long tray designed for communal dining.

Appropriately named ‘the very very very very... very long tray’, it gives those longing for a Big Mac after the dark days of lockdown the perfect excuse for a fast-food get-together.