McDonalds: Sebas & Alicia by TBWA
- Location:
'Sebas & Alicia' is the latest campaign created by the advertising agency TBWA\Spain for McDonald's.
Anyone who has ever been through a McDonald's drive-thru knows it's almost inevitable that you will eat all your fries before you get home. This insight was the inspiration behind the campaign which tells the love story of boy passing through McAuto and a girl who works there.
The campaign consists of a 20-second commercial and a 10-second, as well as a 3-minute video which can be seen on McDonald's YouTube channel and on the brand's own social networks.
Credits
Agency: TBWA Spain
Client: McDonald’s
Product: McAuto
Campaign: 'Sebas&Alicia'
Client Contact/ McDonald’s: Natalia Echeverría, Héctor Rivero, Susana Herrera
Chief Creative Officer: Juan García-Escudero
Creative Directors: Javier Martínez and Pablo Fernández
Art Director: Joan Guardiola
Copy: Lucía Santos
Brand Leader: Javier Villalba
Account Manager: Dolores Sánchez
Account Supervisor: Ana López-Perea
Executive Account: Alicia Aranda
TBWA Producer: Elisa González
Production Company: Central Films
Directors: Maxi Sterle and Rodrigo García Saíz
Postproduction: Serena
