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McDonalds: Burger Puzzle by TBWA

Agency: TBWA
Client: McDonalds
Date: May 2020
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After six weeks of lockdown against the coronavirus, the boredom curve has reached a serious peak. No wonder the online sales of puzzles are going through the roof. Puzzling is the perfect way to kill time and calm you down in this stressful period.

McDonald’s Belgium wanted to help all its fans hungry for hanging at McDonald's with their friends by launching the official Burger Puzzle.

The first McDonald’s burger with not one or two, but hundreds pieces of meat. This yummy looking jigsaw puzzle counts 500 pieces, enough for hours of staring at ridiculously little pieces of melted cheese.