Japan Para Table Tennis rebrand by TBWA
- Location:
In Japan, only 1% of the population watch Para sports. One reason these sports struggle to reach mainstream audiences is because people don’t understand the challenges faced by individual athletes and therefore don’t fully appreciate the immense skill involved to compete.
With the aim of helping people visualize and comprehend the challenges of paralympians, the Japan Para Table Tennis Association (JPTTA) has produced special ping pong tables, exhibiting how some of their national athletes experience the sport.
There is a wide variation in the disabilities of individual athletes and therefore the physical obstacles faced by each player is different. Even while playing on the same rectangular table, the shape they feel as they move around the table is personally unique.
The ‘PARA PINGPONG TABLE’ replicates the world seen through the athletes’ eyes and
were designed based on interviews and sketches from members of the Japanese national team.
Credits
POSITION NAME COMPANY
Chief Creative Officer Kazoo Sato TBWA\HAKUHODO
Senior Creative Director Masaya Asai TBWA\HAKUHODO
Art Director Yo Kimura TBWA\HAKUHODO
Designer Takeshi Matsuda TBWA\HAKUHODO
Copywriter Shohei Ooishi TBWA\HAKUHODO
Director/Editor Shinri Abe TBWA\HAKUHODO
Executive Producer Masato Midorikawa Nomad Tokyo
Producer Ryutaro Saito TBWA\HAKUHODO
Product Designer Shintaro Monden QUANTUM
PR Planner Kyosuke Hashimoto TBWA\HAKUHODO
Motion-graphic Designer Kiyotaka Sumiyoshi TBWA\HAKUHODO
Director of Photography Yosuke Koino
Sound Designer Takaomi Tomura
Photographer Takakazu Aoyama amana photography
Photographer Ryohei Takanashi acube
Senior Graphic Producer Wataru Ito amana
Graphic Producer Yusuke Hino amana
Retoucher Takuya Tsugane RIZING
Music Producer Seiya Matsumiya Black Cat White Cat Music
Web Producer Jun Arai Slowtime Design
Online Editor Yoshinobu Okino Nomad Tokyo
Manufacturing Manager Shinya Igawa Koma Art
Client Japan Para Table Tennis Association
Agency TBWA\HAKUHODO Inc.
Manufacture SAN-EI Corporation
Co-Manufacture Koma Art
Product Design QUANTUM Inc.
Graphic Production Amana Inc.
Music Production Black Cat White Cat Music Inc.
Post Production Nomad Tokyo, LLC
Web Design Slowtime Design Inc.
