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IKEA: Making Home Count by TBWA

Agency: TBWA
Client: IKEA
Date: Apr 2020
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To give thanks to those abiding to lockdown rules, Ikea Singapore has released a short film titled Making Home Content.

It covers the simply joys of being home, using footage shot by a team of creatives from TBWA Singapore that captures their lives during lockdown.

Such 'joys' include pets, cooking and playtime with children.


Producer: The whole agency

Creative Director: Everyone

Writer: Someone or other

Actors: The agency ensemble

Editor: Indefatigable hero

Director: Anyone with a camera

Sound: Anyone with a camera

Music: Someone with a good ear and a piano

Client service: The whole agency

Client: Ikea