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Are influencers the new source of creativity?

Jack Ibbetson

pr manager, EMEA

Qaiser Bachani

global digital marketing and Europe consumer experience lead

Lynn Lester

managing director of events

Katie Hunter

social and influencer lead

Lisa Targett

global head of sales

Ikea: Making Home Count by TBWA

Agency: TBWA
Client: Ikea
Date: Apr 2020
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To give thanks to those abiding to lockdown rules, Ikea Singapore has released a short film titled Making Home Content.

It covers the simply joys of being home, using footage shot by a team of creatives from TBWA Singapore that captures their lives during lockdown.

Such 'joys' include pets, cooking and playtime with children.

Credits

Producer: The whole agency

Creative Director: Everyone

Writer: Someone or other

Actors: The agency ensemble

Editor: Indefatigable hero

Director: Anyone with a camera

Sound: Anyone with a camera

Music: Someone with a good ear and a piano

Client service: The whole agency

Client: Ikea