In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.
The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.
‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.
Client: Formula Electric Racing (Hong Kong) Limited
Creative Agency: TBWA\ Hong Kong
General Manager: Jan Cho
Executive Creative Director: Esther Wong
CSO, China: Milo Chao
Senior Strategist: Rochelle Wang
Strategist: Natalie Lau
Director of Social: Karen Cheng
Social Content Creator: Jeco Chan
Head of Art: Joseph Wong
Creative Director, Digital: Joe Choi
Creative Director: Michele Salati
Associate Creative Director(s): Mikey Batt, Jason Pan
Copywriter, Chinese: Arnold Au
Art Director, Digital: Edward Law, Debbie Fung
Film Producer: Juno Kam
Senior Video Artist: Harry Yiu
Associate Account Director: Karen Tong
Account Executive(s) / Manager(s): Stephanie Lee, Ashley Lee
Photographer: Almond Chu
Media Agency: PHD Media