Formula Electric Racing: We Are All Drivers by TBWA Hong Kong

Date: Aug 2016
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In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.

‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.


Client: Formula Electric Racing (Hong Kong) Limited

Creative Agency: TBWA\ Hong Kong

General Manager: Jan Cho

Executive Creative Director: Esther Wong

CSO, China: Milo Chao

Senior Strategist: Rochelle Wang

Strategist: Natalie Lau

Director of Social: Karen Cheng

Social Content Creator: Jeco Chan

Head of Art: Joseph Wong

Creative Director, Digital: Joe Choi

Creative Director: Michele Salati

Associate Creative Director(s): Mikey Batt, Jason Pan

Copywriter, Chinese: Arnold Au

Art Director, Digital: Edward Law, Debbie Fung

Film Producer: Juno Kam

Senior Video Artist: Harry Yiu

Associate Account Director: Karen Tong

Account Executive(s) / Manager(s): Stephanie Lee, Ashley Lee

Photographer: Almond Chu

Media Agency: PHD Media

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E45: Millions by Havas

Added 16 August 2019
Agency: Havas
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