Singapore Tourism Board has launched a new film to inspire a spirit of exploration and curiosity among audiences, to encourage the rediscovery of a new side of Singapore.
Using visual effects, the film communicates a magical, whimsical version of Singapore through the eyes of a little girl.
Through her home-made binoculars, the little girl sees a whole new universe coming to life, from floating supertrees at Gardens by the Bay, dancing murals at Kampong Gelam, Tetris blocks floating in Chinatown, playful giant of the National Museum of Singapore, and bobbing cable-cars lining the skies of Sentosa.
The campaign was created by TBWA\Singapore, in collaboration with Argentine director Fernando Livschitz, famous for his surreal visual effects and dream-like films.
‘A Girl And Her Magic Binoculars’ is part of the SingapoRediscovers domestic campaign which launched in July this year.