Tampax: Irish Lady Products by TBWA Dublin
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In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public.
The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’.
TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
Credits
Agency: TBWA\Dublin
Senior Account Manager: Aoife McCarthy
Creative Directors: Dillon Elliott & Clayton Homer
Art Director: Conor Marron
Copywriters: Matthew Moss, Blaise Hoban, Kerry Mahony
Social Media & Content Specialist: Amy Tumelty
Motion Graphics Designer: Mark Murray
