SuperValu: advert-body-2 by TBWA Dublin
- Location:
Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency TBWA\Dublin has followed up with a festive spot that encourages customers to ‘Consider Christmas’.
The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical, Oliver! Throughout the spot, we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.
The campaign launches Thursday 8th November. The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.
Credits
CLIENT
SuperValu
Marketing Director interim: Des O’Mahony
Strategy Marketing Manager: Tara Clifford
Food Leadership Marketing Manager: Owen Lynch
CREATIVE AGENCY:
TBWA\Dublin
Client Business Director: Paula Kelly
Account Director: Yvonne Caplice
Executive Creative Director: John Kane
Strategy Director: Mark Nolan
Creative Director: Des Creedon
Art Director: Paul Arthurs
Copywriter: Alan Byrne
Agency Producer: Onagh Carolan
PRODUCTION COMPANY:
Red Rage Films
Producer: Gary Moore
Director: Brian Durnin
Director of Photography: Ivan McCullough
POST PRODUCTION FACILITY:
Windmill Lane
Post producer: Shane Murphy
Editors: Lee Hickey
Effects: John Kennedy
Sound: Mark Henry, Number 4