The Drum Awards for Marketing - Extended Deadline

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Client: SuperValu
Date: Nov 2018
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Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency TBWA\Dublin has followed up with a festive spot that encourages customers to ‘Consider Christmas’.

The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’ from the musical, Oliver! Throughout the spot, we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.

The campaign launches Thursday 8th November. The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.

Credits

CLIENT

SuperValu

Marketing Director interim: Des O’Mahony

Strategy Marketing Manager: Tara Clifford

Food Leadership Marketing Manager: Owen Lynch

CREATIVE AGENCY:

TBWA\Dublin

Client Business Director: Paula Kelly

Account Director: Yvonne Caplice

Executive Creative Director: John Kane

Strategy Director: Mark Nolan

Creative Director: Des Creedon

Art Director: Paul Arthurs

Copywriter: Alan Byrne

Agency Producer: Onagh Carolan

PRODUCTION COMPANY:

Red Rage Films

Producer: Gary Moore

Director: Brian Durnin

Director of Photography: Ivan McCullough

POST PRODUCTION FACILITY:

Windmill Lane

Post producer: Shane Murphy

Editors: Lee Hickey

Effects: John Kennedy

Sound: Mark Henry, Number 4