Jameson Irish Whiskey: advert-top-1 by TBWA Dublin
- Location:
Jameson Irish Whisky has teamed up with TBWA\Dublin to launch a new spot for the UK market. ‘The Case of the Most Unusual Case’ is the third installment in the brand’s ‘Based on a True Story’ series, which kicked off earlier this year with ‘Scully Was to Blame’.
Set in Johannesburg in 2017, ‘The Case of the Most Unusual Case’ follows two detectives as they investigate a peculiar crime. Making their way through the lively downtown district of Maboneng, the pair reach a warehouse crime scene, where they discover a puzzling detail: the thieves have made off with only the Jameson, leaving everything else untouched. Later, the detectives mull over the mystery over drinks at a bar – wondering not so much as to who is responsible, but why. However, the thieves’ motives soon become clear when the detectives taste Jameson for the first time.
Creative agency TBWA\Dublin worked closely with Jameson to craft a campaign specifically targeted at the UK market. A key aim of was to reposition the brand’s appeal towards younger consumers.
The campaign is now live in the UK. The TVC will be supported by print, digital, and social content.
Credits
Client
International Marketing Director, Jameson: Simon Fay
Global Planning & Communications Director, Jameson: Fiona Curtain
Senior Marketing Manager, Jameson: Barry Fitzpatrick
Senior Brand Manager, Jameson: Deirdra McBeth
Head of Marketing, Pernod Ricard UK: Adam Boita
Senior Brand Manager, Pernod Ricard UK: Liam Murphy
Creative Agency: TBWA\Dublin
Executive Creative Director: John Kane
Creative Directors: Des Creedon and John Kilkenny
Creatives: Paul Arthurs and James Groarke
Agency Producer: Alex Cullen
Assistant Producers: Ana Baena Sanchez and Sarah Collins
Chief Strategy Officer: Mark Nolan
Planner: Aleesha Tully
CEO: Deidre Waldron
Head of Account Management: Paula Kelly
Account Director: Hugh Doddy
Senior Account Manager: Aoife McCarthy
Media Agency: Havas Media
Media Planners: Patrick Blackman, Paul McGloughlin, and Natalie Weil
Production Company: Stink Films London
Director: Anthony Mandler
Producer: Ben Croker
Executive Producer: Blake Powell
DOP: Max Goldman
Production Services: Beverly Wynn @ The Gatehouse
Production Designer: Herman Lampen
Editor: Sam Gunn
Lead Compositor: Allen Sillery @Screen Scene Dublin
Colourist: Tom Poole @ Company 3 New York
Audio Post: Mutiny Dublin
Music Clearance: Pitch & Sync London
Music: DJ Lagg - A Trip to New York
