The Journey to Certainty by TBWA Chiat Day
- Location:
The Mayo Clinic is taking an emotional journey rather than a technical one, showing the moments before people get treatment for their conditions and how they deal with the uncertainty of their medical issues.
‘The Journey to Certainty’ stakes the Mayo Clinic as the place patients go to be sure they can find the answers to their medical questions. It includes three poignant 60-second films that capture the sense of the unknown associated with a serious or complex diagnosis, both for the patients and for their loved ones, as well as the search for definitive answers and hope for the future.
‘Road Trip’ shows a father and son driving through the country, talking, playing road games, blowing off steam and finally pulling in front of the Mayo Clinic, where the son appears to be going for treatment for an unseen and unspoken problem.
‘Lucky Hat’ finds three women supporting each other as one prepares for the unknown. She dons her lucky hat as the others give her words of encouragement. After a truck ride across the desert, they arrive at the Mayo Clinic for her treatment.
‘Train Ride’ features a couple riding the train. The man comforts the woman as the train rolls along. They sip coffee, pass the time looking out the window, then dance and hug in the aisle before taking a cab ride to the Mayo Clinic.
Credits
TBWA\Chiat\Day NY
Julie DeAngelis, Group Account Director
Rosalie Jones, Account Director
Kate Prescott, Account Director
Meredith Zambito, Account Manager
John Gibson, Group Planning Director
Nus Madraswala, Planning Director
Ali Chastain, Senior Strategist
Chris Beresford-Hill, Chief Creative Officer
Evelyn Neill, Executive Creative Director
Athanasia Kelly Efthimiu, Copywriter
Alyssa Cavanaugh, Art Director
John Doris, Director of Production
Dieter Lebbe, Executive Producer
Sydney Richardson, Producer
Anne-Camille Charpie, BA manager
Christopher Rowson, Head of Design
Eric Kopicki, Senior Designer
Seokmin Hong, Motion Designer
Vivian Lee, Motion Designer
Von Harris, Design studio Manager
Production Company: Anonymous
Frédéric Planchon, Director
Eric Stern, Executive Producer
Jeff Tanner, Producer
Joan Duff, Production Supervisor
Stéphane Fontaine, DOP
Todd Thompson, 1st AD
Editorial Company: Work Editorial
Rich Orrick, Editor
Winter Brihn, Assistant Editor
Post Production Company: MPC NY
Dirk Riesenfeld, VFX Supervisor
Mark Gethin, Colorist
Carlos Zalapa, Producer
Music
Gustavo Santaolalla, Music Composer
Dayn Williams, Music Editor (@ Beast Editorial)
Sound Design: Wave Studios
Aaron Reynolds, Sound Designer
Vicky Ferraro, Executive Producer
Typography Design
Neville Brody, Typographer
