The Journey to Certainty by TBWA Chiat Day

Date: Mar 2019
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The Mayo Clinic is taking an emotional journey rather than a technical one, showing the moments before people get treatment for their conditions and how they deal with the uncertainty of their medical issues.

‘The Journey to Certainty’ stakes the Mayo Clinic as the place patients go to be sure they can find the answers to their medical questions. It includes three poignant 60-second films that capture the sense of the unknown associated with a serious or complex diagnosis, both for the patients and for their loved ones, as well as the search for definitive answers and hope for the future.

‘Road Trip’ shows a father and son driving through the country, talking, playing road games, blowing off steam and finally pulling in front of the Mayo Clinic, where the son appears to be going for treatment for an unseen and unspoken problem.

‘Lucky Hat’ finds three women supporting each other as one prepares for the unknown. She dons her lucky hat as the others give her words of encouragement. After a truck ride across the desert, they arrive at the Mayo Clinic for her treatment.

‘Train Ride’ features a couple riding the train. The man comforts the woman as the train rolls along. They sip coffee, pass the time looking out the window, then dance and hug in the aisle before taking a cab ride to the Mayo Clinic.


TBWA\Chiat\Day NY

Julie DeAngelis, Group Account Director

Rosalie Jones, Account Director

Kate Prescott, Account Director

Meredith Zambito, Account Manager

John Gibson, Group Planning Director

Nus Madraswala, Planning Director

Ali Chastain, Senior Strategist

Chris Beresford-Hill, Chief Creative Officer

Evelyn Neill, Executive Creative Director

Athanasia Kelly Efthimiu, Copywriter

Alyssa Cavanaugh, Art Director

John Doris, Director of Production

Dieter Lebbe, Executive Producer

Sydney Richardson, Producer

Anne-Camille Charpie, BA manager

Christopher Rowson, Head of Design

Eric Kopicki, Senior Designer

Seokmin Hong, Motion Designer

Vivian Lee, Motion Designer

Von Harris, Design studio Manager

Production Company: Anonymous

Frédéric Planchon, Director

Eric Stern, Executive Producer

Jeff Tanner, Producer

Joan Duff, Production Supervisor

Stéphane Fontaine, DOP

Todd Thompson, 1st AD

Editorial Company: Work Editorial

Rich Orrick, Editor

Winter Brihn, Assistant Editor

Post Production Company: MPC NY

Dirk Riesenfeld, VFX Supervisor

Mark Gethin, Colorist

Carlos Zalapa, Producer


Gustavo Santaolalla, Music Composer

Dayn Williams, Music Editor (@ Beast Editorial)

Sound Design: Wave Studios

Aaron Reynolds, Sound Designer

Vicky Ferraro, Executive Producer

Typography Design

Neville Brody, Typographer

Planters: Peanut Jr

Added 11 August 2020
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