Pacific Standard Time: Pacific Standard Time: LA/LA by TBWA Chiat Day
- Location:
A new collaboration of arts institutions that celebrate Latin American and Latino art has debuted around Los Angeles with the launch of Pacific Standard Time: LA/LA PST: LA/LA will feature more than 70+ exhibitions from Santa Barbara to San Diego starting this week running through January 2018.
The campaign, created by TBWA Chiat Day LA, describes works of art that will be a part of PST: LA/LA. The copy sparks curiosity with phrases like, “There will be a nose ring full of spiders. There will be art.” The campaign boasts 52 different sayings, each describing various pieces of art included in the exhibits. And as a result, a better understanding and appreciation of Latin American and Latino culture.
Los Angeles will be covered with these descriptions of the art, from a mobile experience, transit shelters, bus benches and billboards to TV, print, digital and social media. Several of the OOH pieces include Snapcodes, which will allow those passing by to see a peek of what the copy line is describing and then find their way to the exhibit that showcases that specific work of art.
Credits
TBWA Chiat Day:
Chief Creative Officer: Renato Fernandez
Executive Creative Director: Linda Knight
Creative Directors: Jason Karley & Kyla Elliott
Art Director: Blair Seward
Copywriter: Elizabeth Daniel
Director of Design: Mark Sloan
Design Director: Anders Svensson
Designer: Robbie Reynolds
Brand Director: Shannon Franqui
Brand Manager: Jillian Rudman
Executive Print Producer: Hashi Clark
Director of Digital Production: Nathan Pitzel
Director of Creative Technology: Marten Compoc
UX Designer: Lester Dizon
Technology Lead: Armen Kesablyan
Production Coordinator: Mia Kuhn
Director of Digital Strategy and Social Media: Rohit Thawani
Social Media Managers: Renee Vafa & Lucy Redoglia
Executive Broadcast Producer: Guia Iacomin
Associate Producer: Kathleen Ackel
Senior Business Affairs Manager: Mimi Hirsch
Director of Traffic Operations: Dessiah Maxwell