Pacific Standard Time: Pacific Standard Time: LA/LA by TBWA Chiat Day

Date: Sep 2017
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A new collaboration of arts institutions that celebrate Latin American and Latino art has debuted around Los Angeles with the launch of Pacific Standard Time: LA/LA PST: LA/LA will feature more than 70+ exhibitions from Santa Barbara to San Diego starting this week running through January 2018.

The campaign, created by TBWA Chiat Day LA, describes works of art that will be a part of PST: LA/LA. The copy sparks curiosity with phrases like, “There will be a nose ring full of spiders. There will be art.” The campaign boasts 52 different sayings, each describing various pieces of art included in the exhibits. And as a result, a better understanding and appreciation of Latin American and Latino culture.

Los Angeles will be covered with these descriptions of the art, from a mobile experience, transit shelters, bus benches and billboards to TV, print, digital and social media. Several of the OOH pieces include Snapcodes, which will allow those passing by to see a peek of what the copy line is describing and then find their way to the exhibit that showcases that specific work of art.

Credits

TBWA Chiat Day:

Chief Creative Officer: Renato Fernandez

Executive Creative Director: Linda Knight

Creative Directors: Jason Karley & Kyla Elliott

Art Director: Blair Seward

Copywriter: Elizabeth Daniel

Director of Design: Mark Sloan

Design Director: Anders Svensson

Designer: Robbie Reynolds

Brand Director: Shannon Franqui

Brand Manager: Jillian Rudman

Executive Print Producer: Hashi Clark

Director of Digital Production: Nathan Pitzel

Director of Creative Technology: Marten Compoc

UX Designer: Lester Dizon

Technology Lead: Armen Kesablyan

Production Coordinator: Mia Kuhn

Director of Digital Strategy and Social Media: Rohit Thawani

Social Media Managers: Renee Vafa & Lucy Redoglia

Executive Broadcast Producer: Guia Iacomin

Associate Producer: Kathleen Ackel

Senior Business Affairs Manager: Mimi Hirsch

Director of Traffic Operations: Dessiah Maxwell

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