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MTN Dew: As good as the original, maybe even better by TBWA Chiat Day

Client: MTN Dew
Date: Jan 2020
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MTN Dew will showcase MTN Dew Zero Sugar, the newest offering from the beverage brand, in a 30-second in-game advertisement during Super Bowl LIV. The television commercial kicks off an omni-channel marketing campaign that touts the tagline 'As Good As the Original, Maybe Even Better,' and puts a twist on a scene from the classic Warner Bros. Pictures horror film, The Shining. The ad features actors, Bryan Cranston and Tracee Ellis Ross in a fun re-imagination of the famous "Here's Johnny" scene from the film.

Watch Cranston as Jack Torrance, and Ellis Ross as his wife, Wendy Torrance in the MTN Dew Zero Sugar Super Bowl commercial. Both actors brought their comedic persona to the ad, with the intent of bringing laughs to a scene that has terrorized audiences for decades. This modernized MTN Dew version of the story, further showcased how some things really can be as good as the original.

Surrounding the big game, MTN Dew is bringing elements from the TV commercial to consumers through Instagram, Snapchat and TikTok.

Credits

TBWA\Chiat\Day New York

TV/Video

Chris Beresford-Hill - CCO Amy Ferguson - ECD Julia Neumann - ECD

Christopher Santaiti – SR. CW Ashley Veltre – ACD/AD

Avi Steinbach- ACD/CW Alexander Holm – ACD/AD John Doris - Head of Production

Amanda Revere – Executive Producer Jennifer Bilyk – Director of Business Affairs Nancy Reyes - President

Bruna Bechelli - Business Lead Matthew Duerr - Business Director Allie Lightcap – Business Manager Chris Butler – Business Manager

James Sowden – Chief Strategy Officer John Gibson – Executive Strategy Director Michael Obermeyer – Senior Strategist Alice Ryan – Director of Communications Asheden Hill – Communications Manager

Social

Josh Peterson – Associate CW Lauren Piccirillo – Associate AD

Tom Hyde – Executive Strategy Director, Digital and Social Lesley Parks – Strategy Director, Digital and Social

Bodi Karsono – Senior Strategist, Digital and Social Jen Vladimirsky – Digital Executive Producer Steven Kreuch – Senior Producer

MJZ - Production Company

Tom Kuntz – Director

Eriks Krumins – Executive Producer Emily Skinner – Line Producer

NO6 - Edit

Jason Macdonald – Editor Nick Schneider – Editor

Corinna Dennison – Ex. Producer Laura Molinaro – Producer

Max Redinger – Asst. Editor

CO3 - Color

Tim Massick – Colorist

Plush - Audio Mix

Rob Fielak – Audio Engineer

Method - VFX/Finishing

Doug Luka – VFX Supervisor Graham Dunglinson – Ex. Producer Kristin Engdahl – VFX Producer

Randie Swanberg – Ex. Creative Director Joey Deady – Lead VFX Artist

Found Objects - Original Music Composition

Jay Wadley & Trevor Gureckis – ECDs Ben Marshall – Composer

Adam Weiss – Junior Composer Jennie Armon – Executive Producer Matt Nelson – Head of Production Nick Chomowicz – Producer Agatha Lee – Music Coordinator

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