Hilton's new creative is part of its evolving 'Expect Better. Expect Hilton' campaign, which includes new ads and social content targeted at younger consumers. The company also revealed data and metrics about the campaign’s success to-date. A year later, consumers continue to look for the best value and experience out of their travel.
Last fall, Hilton launched its first-ever celebrity-focused campaign starring Anna Kendrick, 'Expect Better. Expect Hilton.' The campaign showcased the benefits travelers can get when booking direct after learning that many had been conditioned to expect less and approach travel planning with skepticism.