Gatorade: Every Day is Your Day by TBWA Chiat Day

Client: Gatorade
Date: Jun 2019
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Soccer legend Mia Hamm stands with a young soccer player at the entrance of a packed stadium. She leans over and says, “Congratulations. Today is your day. You’re off to great places. You’re off and away.” It’s then we realize we’re hearing the Dr Seuss tome Oh, the Place You’ll Go.

Gatorade’s new film, ‘Every Day Is Your Day,’ features sports icon Hamm and rising US star Mallory Pugh and taps into the iconic Dr Seuss poem to demonstrate the powerful impact that sports can have on young athletes’ lives.

The action continues in the film as the young soccer player is transported to a Seuss-like world of tufted trees and green grass. She dribbles a colorful ball through the landscape, showing off deft skill along the journey of the two-minute-30-second film. Eventually she reaches a mountain top, where she must choose which way to go, as she is joined by teammates. The team reaches a stadium where the girl scores a goal against an opponent. Pugh is then seen talking to another young player, a passing to the next generation.

It ends with a text over stating “Every generation fuels the next.”

The film is part of the brand’s Sisters in Sweat initiative.

Credits

Client: Gatorade

Creative Agency: TBWA\Chiat\Day

Chief Creative Officer: Renato Fernandez

Creative Director: Mark Peters

Creative Director: Doug Menezes

Copywriter: Elizabeth Daniel

Art Director: Blair Seward

Junior Copywriter: Jamie Wynn

Junior Art Director: Gaia Elise

Executive Director of Production: Brian O'Rourke

Director of Content Production: Guia Iacomin

Senior Producer: Kaitlin Moore

Assistant Producer: Sophie Boris

Managing Director: Jerico Dig Cabaysa

Senior Account Director: Robyn Morris

Account Director: Lani Reichenbach

Management Supervisor: Gabriela Marino

Account Executive: Connor Wudrick

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos Planner:

Joel Van Rensburg

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Eugene Gandia

Director of Traffic Operations: Dessiah Maxwell

Sr. Traffic Operations Manager: Judy Brill

Media Agency: OMD

PR Agency: FleishmanHillard

TV Production Company: Biscuit Filmworks

Director: Rachel McDonald

Partner/Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Line Producer: Andrew Denyer

Head of Production: Mercedes Allen

Director of Photography: Jess Hall

Editorial House: Cabin Edit

Editor: Scott Butzer

Assistant Editor: Jay McConville

Managing Partner: Carr Schilling

Executive Producer: Remy Foxx

Producer: Michelle Dorsch

VFX Studio: Shape + Light

Creative Director: Rob Trent

Senior Producer: Jordan Sharon

2D Artists:

Paul Heagney

Jan Cilliers

Chris DiCristo

Wes Waldron

Dave Stern

Flame Assist: Austin Lewis

3D Lead: Gavin Kelly

3D Concept Artist: Eugene Guaran

3D Generalist: DeAndre Moore

3D Coordinator: Arron Inglis

Additional 3D Artists:

Sam Boyd

Mario Domingos

Sean Hunt

Cormac Kelly

Kev Ryan

Concept Artist and Lead Matte Painter: Marc Samson

Matte Painter: Rocco Gioffre

Color: Harbor Pictures

Senior Producer: Matt Olmon

Colorist: Elodie Echter

Sound Design: LSD

Executive Producer: Susie Boyojan

Sound Designers: Michael Anastasi, Kai Paquin

Final Mix: Lime Studios

Executive Producer: Susie Boyojan

Mixer: Matt Miller

Assistant Mixer: Lisa Mermelstein

Music

Composers: Pedro Bromfman & Juan Carlos Enriquez

Overall Rating
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