Brooklyn Film Festival: Relearn How to Be Human by TBWA Chiat Day
As Covid-19 continues to impact every aspect of society, this year the Brooklyn Film Festival is going virtual. Showing its lineup of 140 films entirely online for free with registration, it is meeting film lovers where they are: their living rooms. While many Americans are sheltering in place, there’s never been a better time to virtually “go” to the Brooklyn Film Festival from May 29 – June 7.
For this year’s campaign, Brooklyn Film Festival worked with long-time partner TBWA Chiat Day to delve into the shortlisted films and extract some of their most moving moments to reframe them as series of ‘refresher courses’ – re-teaching some of life's most basic interactions such as How to be a Sports Fan, How to Hug and, How to have dinner parties.
The series aims to promote the incredible talent of the Brooklyn Film Festival, the inherent humanity in independent film, and shows a great idea can be scaled without spending a lot of money on bespoke production.
The films will run across a combination of TV and online media placements, starting this week.