Capital Group: I Can by TBWA

Agency: TBWA
Date: Sep 2019
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Capital Group has launched its first-ever brand marketing campaign in the 87-year history of the company.

Capital Group is home of the American Funds and one of the world’s oldest and largest investment management organizations with more than $1.9tn in assets under management.

The campaign is called 'I Can' and formally introduces Capital Group and the elements that have driven the firm’s success (something they have never done before) to both a consumer and financial advisor audience.

The aim is to empower people to save for the long-term by partnering with experts who do better than the market average.

Five spots will run across TV, digital, news outlets and podcasts, including NBC’s Sunday Night Football, Wall Street Journal. The campaign will expand to markets in Asia, Australia, Canada and Europe in 2020.


Agency: Juniper Park\TBWA

Client: Capital Group

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