The Drum Awards for Marketing - Entry Deadline

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Agency: TBWA
Client: Apple
Date: Mar 2021
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Coinciding with the Grammy Awards earlier this week, Apple has released an upbeat spot marketing its AirPods Pro. The film sees a young street dancer turn his cityscape into a playground from the moment he puts on his headphones.

Throughout his neighbourhood, he jumps in and out of a continuous game of double Dutch.