Nokia: advert-body-3 by TBD
- Location:
Nokia and San Francisco-based agency TBD revealed an ad for the Steel HR hybrid smartwatch. It is part of Nokia's integrated campaign 'Know Yourself.'
The Steel HR is an activity tracker and heart rate monitor combined with smartwatch functionality, all while exhibiting the elegant look of a tradition timepiece. It can recognize more than 10 activities, including walking, running, swimming, and sleeping, and enables notifications from incoming text messages and phone calls. The campaign highlights the dynamic interaction between device and people, reinforcing Nokia’s main objective to help connect users to their health through personal and meaningful insights.
The campaign’s black and white 30-second spot depicts five diverse individuals performing a variety of everyday activities as the voiceover echoes a ticking clock, reminding us that when we open our eyes in the morning, splash water on our face or go for a run, the Steel HR can monitor our constant movements to provide ongoing, valuable awareness of our health. The watch’s various tracking features, such as heart rate, calories burned, and sleep cycles, are complemented by the feeling of being up close and personal with each action through each step of the day.
Credits
Client - Nokia Health:
Rob Le Bras-Brown, Global Head of Nokia digital health
Gemini Babla, Global Head of Marketing
Gunther Lie, Head of Brand and Creative
Vicki McRae, Head of Marketing North America
Lucie Broto, Head of Marketing EMEA
Brent Hall, Head of Digital
Morgane Descat, Product Manager
Mike Scott, Social Media Specialist
Emily Ostendorf, Senior Project Manager
Ashish Gupta, Head of Marketing Sourcing
Agency - TBD:
Rafael Rizuto, Chief Creative Officer
Virginia Wang, Chief Strategy Officer
Jordan Warren, Chief Executive Officer
Mark Krajan, Creative Director
Steve Mapp, Creative Director
Roz Romney, Creative Director
Matt Ashworth, Creative Director
Miranda Maney, Copywriter
Chris Masse, Art Director
Courtney Schnitzer, Account Director
Ben Latimer, Executive Producer
Gina Squara, Digital, Growth & Marketing Strategy
Jeff Burger, Digital Strategy & Analytics
JJ Gaines, Business Affairs
Production Company - Furlined:
Stuart Parr, Director
Diane McArter, President
David Thorne, Sr. Executive Producer
Jay Wakefield, Executive Producer
Ail Goldstone, Head of Production
Andrew Graham, Producer
Max Goldman, DP
Free Society:
Tony Dimarco, Executive Producer
Andy McLoed, Executive Producer
Blake Edwards, Production Manager
Kelsey Larkin, Production Coordinator
Marc Guspie, Assistant Director
Editorial - Beast:
Connor McDonald, Editor
Brandy Troxler, Additional Editing
Darren Orr, Finishing
Paul Coutu, Finishing Assistant
Jeff Bielat, Producer
Jon Ettinger, EP
Allied Motion Graphics:
Joe Macken, Motion Graphics
Andrew Bogenhagen, Motion Graphics
Gordon Wittmann, Producer
Photography - Bryce Duffy Photography:
Bryce Duffy, Photographer
Kevin Vu, Photographer Assistant
Digital Production - Giant Propeller:
Mike Bodkin, Executive Producer
Jordan Freda, Executive Producer
Lindsey Arnold, Producer
Yulia Shcherbinina, Project Coordinator
Tim Baldini, Creative Director
Sergio Cardenas, Art Director
Andres Barajas, Graphic Designer
Craig Aberman, Graphic Designer
Brian Hoffmann, Graphic Designer
Christina Smith, Graphic Designer
Conner Che, Graphic Designer
Mark Sudell, Graphic Designer
Ray Dougela, Photo Retouch
Boris Zhitomirsky, HTML5 Developer
Skender Beck, HTML5 Developer
Marco Mannoe, Copywriter
Audio Production - One Union:
Eben Carr, Mixer
Lauren Mask, EP
Ruby Biloskirka-Conley, EP
Music:
Composer: Sergey Wednesday
Remix: Paul Bessenbacher
Producer: Paul Schultz
Transcreation - Craft:
Toby Luther, Managing Director Craft Health
Sun Eo, Senior Project Manager
Vanessa Mokrab, Client Manager
Media Agency - Mediasmith:
John Cate, President & COO
Greg Pomaro, SVP Media Director
Marcus Pratt, VP Insights & Technology
Abraham Alegria, Associate Media Director
Cody Hazen, Media Supervisor
