Nolet: The Windmill De Nolet / 325th Anniversary Celebration by TBA plc

Brand experience agency TBA helped the Nolet family, makers of premium drink brands Ketel One vodka and Nolet’s gin, mark 325 years of distilling tradition with a 5-day programme of celebrations for over 900 international guests. Especially designed to convey the modern chapter of NOLET’S 11 generations of distilling experience, the centerpiece – created by Projection Artworks – was a 3D projection mapped show over ‘The Windmill De Nolet’ in Schiedam Rotterdam; the world’s tallest windmill. The ten-minute projection-mapped animation stylishly took guests through the Dutch golden age of painting, the industrial revolution, art deco, WWII, 80s Americana and contemporary cutting-edge distillation. The event’s packed agenda also included special performances from US soul sensation Leon Bridges and the amazing Chef’s Special.