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Agency: TBA plc
Client: Nolet
Date: May 2016
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Brand experience agency TBA helped the Nolet family, makers of premium drink brands Ketel One vodka and Nolet’s gin, mark 325 years of distilling tradition with a 5-day programme of celebrations for over 900 international guests. Especially designed to convey the modern chapter of NOLET’S 11 generations of distilling experience, the centerpiece – created by Projection Artworks – was a 3D projection mapped show over ‘The Windmill De Nolet’ in Schiedam Rotterdam; the world’s tallest windmill. The ten-minute projection-mapped animation stylishly took guests through the Dutch golden age of painting, the industrial revolution, art deco, WWII, 80s Americana and contemporary cutting-edge distillation. The event’s packed agenda also included special performances from US soul sensation Leon Bridges and the amazing Chef’s Special.


Additional Credits: Project Producer: Lily Crum

Projection Show Producer: Justine Catterall

Story Developer: Mark Gamon

Sound Design: George Wilkins

Lighting: Spirit Design

Projection & Playback Design: CT

Pyro: Xena Vuurwerk BV

Design and Animation: Projection Artworks