The Joy of Leaf Jumping by Taylor Herring

Date: Oct 2019
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British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves instead.

Fashion model, TV presenter and author, Jodie Kidd took on her most ambitious fashion shoot to date – ditching classic runway poses for leaf jumps.

The campaign was devised and produced by creative agency Taylor Herring who landed the Boden account earlier this Summer.

Credits

Agency co-founder James Herring and Senior Account Director Jemima Van Der Dalton have led the project alongside Olivia Browne, Director of Brand at Boden.

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